A reminder above, from Berlin Typography, of just how gorgeous cinema signage can be. Here’s how it looked in 1957:



Odeon Woolwich (1937) by George Coles.

Grade II listed cinema in Woolwich, South London designed by George Coles in a streamline moderne style. The exterior of the building was outlined in neon lighting which was said to be visible from the other side of the Thames. The building is now a church.

Image from Cinema Treasures

ShopfrontElegy tweeted this shot of the wonderful Towers cinema in Hornchurch, Essex, for which time is running out. Designed by the Kemp & Tasker partnership and built in 1935, it became an Odeon in 1943. They got round the change of name by rather crudely bunging Odeon signage on top of the original name, as below (pic credit).

Lidl, which now owns the site, will keep the Towers lettering

to be erected as “public art” at street level

when they demolish the building, but that’s all.

Here’s the Columbia (now Curzon) cinema and office block above in Shaftesbury Avenue looking clean and sparkly in 1964, five years after opening. The architects were Sir John Burnet, Tait and Partners. The possibility of Crossrail 2 means that it’s currently under threat. Photo: 

London Metropolitan Archives, City of London.